- He gives a good speech (at least with a teleprompter). W's way with words has long been a sore point for denizens that don't want the rest of the world thinking of the US as a band of redneck hicks.
- He cleans up well. Obama has fair amount of charisma in both his presence and his speech. He's not a bad looking guy, dresses well, and is engaging on the campaign trail.
- He's black. If you're voting against him, you're probably racist; if you're voting for him, you probably think it is about time we had a black president.
It is worth noting that none of these items has anything to do with the substantive issues that are facing our Republic today. The fact that Obama is either wrong (e.g. how to handle Iraq) or lying (e.g. middle class tax cut) or misleading (e.g. health care) on the vast majority of key issues seems to be totally lost on the majority of the registered voters.
The unfortunate thing is that unless things take a dramatic turn in the next 25 days, the people that do care about the issues are going to get the type of government that majority of Americans deserve.
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