Yesterday, I was buying a book at Borders and was listening to the employees discuss Sarah Palin's capabilities as the Vice Presidential nominee. One of the statements that was put forth was that Sarah Palin had only worked 12 hours since becoming Governor of Alaska.
As I ran through the checkout line I mentioned that this was an incorrect characterization. You can like or dislike Mrs. Palin for lots of different reasons but its obvious that work ethic is not an issue.
Recently John McCain appeared to take a step back in his message when at Townhall meetings he indicated that we do not have to fear Barack Obama and that Barack Obama is not an Arab. The first reaction to McCain's correction was "Gasp. Does John McCain realize that he's behind and the people are taking his messages to heart? What the heck is he doing?" What he was doing was pointing out that there are lots of reasons to be against Barack Obama but fear and racial orientation are not the things that should be driving our selection process.
This wasn't about changing the tone of the campaign or redirecting the message. McCain was simply trying to make sure that we understand what the message is. This is subtlety that is easily lost on us as we make the final run to election day.
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